Advertising the Cool Vespa, a Timeless Design Icon

The Vespa, with its typically Italian elegant design, is a timeless design icon. For over sixty years now, Vespa has been building many models of its low running cost scooter using the same design basis as its original. They know it, we know it, Vespas look cool and are cool.
In modern times how do you advertise a timeless design icon? Below you will find a small selection of modern Vespa print ads.

Vespa Squareheads

Source

Vespa Cops

Source

Vespa Tram

Source

Vespa Words

Source

Vespa Kustaa

Source

Vespa Rainbow

Source

Vespa Metal

Source

Vespa Cheetah

Source

/outbound/www.flickr.com/photos/gradwell/3631029475/');">Out of Milk

/outbound/www.flickr.com/photos/gradwell/3631029475/');">

Source

/outbound/www.flickr.com/photos/gradwell/3631843836/');">The Commute

/outbound/www.flickr.com/photos/gradwell/3631843836/');">

Source

/outbound/www.flickr.com/photos/gradwell/3631028969/');">To The Dentist

/outbound/www.flickr.com/photos/gradwell/3631028969/');">

Source

/outbound/www.flickr.com/photos/gradwell/3631843410/');">To The Inlaws

/outbound/www.flickr.com/photos/gradwell/3631843410/');">

Source

/outbound/www.flickr.com/photos/32287951_N05/3128657376/sizes/l/');">Vespa Australia Ad

/outbound/www.flickr.com/photos/32287951_N05/3128657376/sizes/l/');">

Source

Piaggio Vespa - Eiffel Tower

Source

Piaggio Vespa - Statue of Liberty

Source

Piaggio Vespa - Big Ben

Source

Vespa Poster

Source